Spotify Plans U.S. Price Hike in 2026 to Boost Profitability
Spotify (SPOT) will raise U.S. subscription prices in Q1 2026, its first increase since July 2024. The move, reported by the Financial Times, targets improved margins amid rising content costs and streaming competition. Analysts view this as pivotal for long-term profitability and stock performance.
Global markets—including the U.K., Switzerland, and Australia—have already seen price adjustments. Premium tiers now cost €11.99/month, up from €10.99, across Asia-Pacific, Latin America, and other regions.